Ford Uses GT as Inspiration For Display At Milan Furniture Fair
So far this year, Ford has made serious waves with its new supercar, the GT and revolutionized truck-making with the all-aluminum F-150). Now, the automaker has turned its sights on the furniture world.
Creating furniture for the Milan Furniture Fair was a way for Ford designers to think outside the box, and flex their designs muscles a little. You should know that this isn’t a permanent move. They’ll continue to focus on motor vehicles.
More specifically, Ford has used a particularly endearing new model for their inspiration. Moray Callum, Ford design chief, said in the USA Today, “We’re taking the concepts and philosophy behind the Ford GT’s interior design and applying it to other products.” How did Callum feel about the adventure? He said the work was “extremely creative.”
The results of that work are a variety of fascinating designs, including a suitcase, a guitar and even a hoverboard, all incorporating in some way the design language of the GT.