Ford GT Interior Design Uses Eye-Tracking and Brainwave Analysis

Ford GTArtists and designers are always going to rack their brains to find what is most pleasing to the eye. But Ford would rather take a look at your brains (don’t worry, it’s perfectly safe).

When working on the Ford GT interior design, the Detroit automaker used knowledge derived from eye-tracking and brainwave analysis.

For 18 months, Ford studied how people explore new interiors by using a white model of the interior of a Ford Focus, with all materials and colors stripped down to remove distractions. It looked at what captured their eye, held their attention the longest, or what repulsed them, while using biometrics to measure emotional responses throughout the process.

With this new insight, Ford built the GT supercar’s interior with several guiding principles in mind, including clarity of intent, innovation, and connection. For now, the Ford GT is the only car with an interior built using these tools, but we may see this newfound knowledge being applied to the rest of the vehicles in our lineup at Packey Webb Ford.